Managing your radio campaigns and promotions...

Many small to medium business try radio and find they don't get the desired results, they turn their backs and spend their money on less effective mediums of advertising.

Radio is the cost effective mass media advertising method, if it doesn't work you, you haven't had the right approach to your radio campaign.

To get the best out of radio, you need radio people who know how to make the medium work for you.  That's where we can help! 

fieldMEDIA work with dynamic and experienced radio professionals, as a small team we offer a vast amount of experience in marketing, sales, commercials and promotional techniques for Commercial and BBC radio.

Here's a few reasons a radio campaign can fail.

Using the wrong creative or a bad script.  Your commercial played at the wrong time.  The presenter or promotion didn't deliver the right message.  The campaign had too many elements, too crowded and didn't give direction.  The campaign period was too short for the desired outcome.

Here's what we can do...

Radio Interviews - If you've got a story to tell we may be able to help.  Radio interviews offer a different perspective on the radio promotion opportunity.  We link up with probably the most successful radio interview company in the UK.

Commercials - It's about having the right script that works for you.  Some radio stations let their sales people to write the copy for you, or they farm out your advert to a commercial production company who are producing 30 others commercials at the same time.  We write your commercial on a one to one basis, listening to your business requirements and targeting the outcome you would like to achieve.

Radio Campaigns - Whether your using spot commercials or sponsorship.  It's not just about the copy, it's also about when you target the listener, when will your potential customer be listening toe the radio.  You can close your eyes, you can't close your ears - but there is a time when your potential listener will and won't be listening.

Radio Promotions - We've been award nominated for some of our promotions (See HERE).  We like to take radio promotions and twist them, shaping an awareness promotion so that it gets talked about by the listener.  We offer this service to commercials stations and clients.

Why Radio?

Radio is everywhere!  Simple fact, think of all the places that YOU listen or 'hear' radio, almost everywhere.  We don't need to list all the places your customers could hear your radio campaign, radio interview and radio promotion.

There are over 450 radio stations in the UK alone.  Can you Imagine the campaign you could have on the radio for your business.  We can!

For a free chat about how radio could work for you get in touch, 07970 789 715 or info@fieldmedia.co.uk.

• Use radio to create awareness
• Awareness to increase sales
• Powerful radio commercials and not the lame ones written by radio sales people or minimum wage employees?
• Radio commercials written by an experienced radio copywriter will cost more out-front but make you more money in the long run?
• Add living sound to your Web site? The message that makes that extra hard sale for you?

Why should you use radio in your marketing mix?

• Because radio gets results and its still the trusted medium.
• Newspaper readership is at its lowest for years
• Many people record television shows and fast forward through the adverts and sponsor credits.
• Radio gets everywhere - 95 percent of all radio listening happens in the car, work and at home.

Radio Training  As used by The Telegraph Media Group.

Our radio training courses can be used by businesses moving into Podcasts, community radio groups equipping people to train others, sales staff looking to add to their knowledge, or producers and presenters seeking that next step in their radio career.

Courses include sales and promotions training, Adobe Audition and general editing techniques, presentation skills and techniques.

If your seeking training in specific equipment or area we can help.

TESTIMONIAL - "We've had really good feedback from your training sessions and will book you again"  Hester Allen ITCH Training - Telegraph Media Group.

Advert Commercial Writing

We have written commercials for radio stations across the UK and Europe.  Check out some of our adverts on our ad show reel page - Click on the ad-writer logo >

Example MP3 available on request.

pay4prep: Radio Show Prep and demo editing service

We have just re-launched the site for The UK's pay on demand show prep provider.  One off downloads, audio and information based show prep services. Click on the logo.

pay4prep.co.uk is an invaluable resource for radio presenters at every level, including The Phoner Questions, Brain Buster Quiz and many more...

The pay4prep service includes an e-book section, where you can download radio training e-books on how to crack radio at breakfast, writing for radio, building a home studio and many more...  Click on the pay4prep logo to go to the site.

Event Radio

What is an event radio station?

Imagine this,  a radio station that provides the latest information on your event activity, relates directly to your guests, informs people of the travel news at the event.  Imagine a radio station that not only can be heard at your event, but online too! 

Imagine a radio station broadcasting from your event and for your event!

There's no need to imagine -  fieldMEDIA can make it a reality with an event radio station.  Get in touch and we'll tell you more!

Audio Editing  Production and Podcasts

You may be creating audio for the internet, producing a audio book or feature for a current project.  We can provide two services, editing your current audio to your specific requirements or creating the audio for you from our database of voice over artists.

Voice Over and Presenters / Hosts

With a database of presenters, if your looking for a specific voice over or if your seeking the someone to host your big event get in touch.

Demo Audio Creation and Critiques

If you need a demo and would like some advice on your current demo?

Simple but effective demo creations and critique snoop service.

You might be looking for that next step in your career and you require that killer show reel to get you there.   Or you may be just starting out and would like a critique snoop session on your audio.

fieldMEDIA provide a simple and easy to use audio editing service and critique service called 'Need a Demo'.  Click here to find out more. Click Here

TESTIMONIAL Demo Creation: - "I sent out a few copies of the demo and was invited for interview"  Pete Wilson, Presenter.  Pete was awarded two positions with the help of the 'Need a Demo' demo edit at L107 and Garrison Radio.   Ian St James was invited to interview after sending his 'Need a Demo' demo edit to the Time FM group of stations.

TESTIMONIAL Audio Critique "Kevin's advice was a huge help it made me look at my show in a new light - a definite for anyone looking to progress" Dan Hargrove, Presenter.